Diane Slater Soda Machine October 05th, 2017 - 01:36:26
Product Selection - You need to get the right products in front of the right people. People are obsessed with getting great locations but thats not it. A great location will only bring you half of the way. You need to get the right products in front of the people at the business or they will never use your machines. I would go so far as to even say that product selection is more important than the location itself.
One of the problems with the soda vending machines is that you usually have to make a decision to go with one product per machine. For example, if you get a Pepsi machine, it will be filled with Pepsi, Diet Pepsi, Caffeine Free Pepsi, Mountain Dew, Pepsi zero, etc. You would not be able to include 7-up. You would need to have a separate machine for other products, or some places they have machines for generic drinks. Also lately, with the popularity of energy drinks, one almost needs to have a vending machine that includes those drinks and water. There are also machines that are for fruit juices.
Airports, shopping malls and other strategic locations where there is high people traffic are prime places for soda vending machines. Often when out shopping, people want a cool refreshing drink and they dont want to go into a restaurant and sit down. With the beverage vending machine, you will find that at certain times of the year, business is better than others. Summer is the time when cold soda sells best from the soda vending machines, so you do have to be prepared for a slow down in business when winter arrives.
Many options are available to you to get the soda machine you select for your business. There are soda bottling companies that will provide the machine without charge. You will be obligated to sign a contract with the company and will also have to agree to buy supplies only from that company. This will not allow you to shop for competitive pricing for your supplies and will lessen your profit. The company will offer incentives when you purchase their product. This may come in the form of a free case of soda when you purchase 12 cases, as an example.